What if the secret to building a great business was to flip everything you think you know? In a world of business books that tell you to work harder, move faster, and compete more fiercely ? Ulta Pulta dares you to do the opposite. Written by Aseem Srivastav, a Fulbright scholar, CEO, and India’s first Conscious Business Coach with 35 years of leadership experience across 50 countries, this is the rare business book that blends hard M&A execution with inner transformation.Ulta Pulta is your complete guide to mergers and acquisitions, business turnaround, and conscious leadership ? built for founders, CXOs, and entrepreneurs who want to scale without losing their soul. What you will learn:? The Acquirer Mindset ? how to think like an investor-founder and identify the right acquisition target? How to run a full M&A process from first contact to post-merger integration? The ABCDEF Framework ? a proven transformation system used to turn around loss-making and NCLT-bound companies? Deal structuring: cash vs stock vs earnouts, due diligence red flags, and funding strategies? How to prepare your company for a successful exit strategy? Why conscious leadership ? not just strategy ? is the real engine of business transformation