Updated with a new chapter and Introduction?Phenomenally well-written? R Balki?Sharp? Prasoon Joshi?Insightful? Rama Bijapurkar?Enriching? Santosh Desai?Instructive? Harish Bhat?Entertaining? Jonathan HarriesThis book is as much the story of Indian advertising as it is about India. From sartorial taste and food habits to marriage and old age, music and language to celebrities and censorship, ad veteran Ambi Parameswaran examines over a hundred advertisements to study how the Indian consumer has changed in the past six decades and how advertising and society have shaped each other.?Spicy tadka of the great Indian advertising factory? Mid-Day?A trip down memory lane? Asian Age?A mirror to the times? Business India?Engaging, insightful, exciting and comprehensive? Business Today?Truly insightful? Indian Express?Lucidly written … bolstered with ample anecdotes and back stories? The Week