Learning of an Advertising Practitioner is a handy practical guide to building a stimulating and successful career in advertising and marketing.
Summary of the Book
In Learning of an Advertising Practitioner, A. G. Krishnamurthy, India?s leading advertising professional gets you up-to-speed with the guidelines to a successful career in advertising. The author strives hard to convince his readers that besides formal education in advertising, it is imperative to have certain skill-set to excel in the advertising industry. Replete with interesting anecdotes and behind the scenes of powerful ad campaigns like Vimal, Rasna, Surf, Raymonds, and Maggi Noodles, this book is must-have for those aspiring to pursue a career in advertising and marketing.A G Krishnamurthy is the Founder-Chairman and Managing Director of Mudra Communications. He had set up the agency with a start-up capital of 35,000 Rupees and one client. In merely nine years, Mudra became India’s third largest advertising agency. Mr. Krishnamurthy is currently the chairman of AGK Brand Consult. Unlike the stereotypical ad man, he is the father of four children and is based out of Hyderabad.