Keval J. Kumar is the founder-director of the Resource Centre for Media Education and Research (RECMER), Pune. He is a former Professor and Director, Symbiosis Institute of Mass Communication, and a former Reader and HOD, Department of Communication and Journalism, University of Pune, where he continues to guide Ph.D. students.
He has been Visiting Professor at the Institute for Media Studies, Siegen University, Siegen, and Jacobs University, Bremen, Germany. He has also taught at Ohio State University, Columbus (USA), and Bahrain Training Institute, Manama. Currently, he is Adjunct/Visiting Faculty at the International School of Business and Media (ISB&M), Mudra Institute of Communication, Ahmedabad (MICA), and Indira School of Communication.
Prof. Kumar has a doctorate in Mass Communication from the University of Leicester (UK). He is the author of seven other books. He has published widely in academic journals and also in a number of edited books on the discipline of Communication. He was Chair of the Media Education Research Section, International Association of Media and Communication Research (IAMCR), from 1998 to 2006. He is an Associate Member of ORBICOM, the Association of UNESCO Chairs in Communication, and the Chief Advisor to the NCERT?s syllabus and textbook committee on ?Media Studies?.
?Mass Communication in India is a result of the author?s in-depth study and understanding of the media. It is a pleasure reading a book which is full of information backed up by facts and figures. The book is compact with each section and sub-section having a list of Suggested Readings, and it is heartening to note that most of the books suggested are that of Indian authors.
The book has five sections. The first deals with a general introduction to communication theory. The second entitled ?Mass Media? is divided into journalism, radio, television, cinema, advertising, public relations, folk media and group media. The third section is devoted to the An eminent media and communications expert, Keval J. Kumar is the founder-director of RECMER (the Resource Centre for Media Education and Research), Rune, as well as a Visiting Faculty at MICA (Mudra Institute of Communication), ISB&M (International School of Business and Media), and Indira School of Communication.
He has authored seven books, including Media Education, Communication, and Public Policy: An Indian Perspective, and The Complete Guide to Mass Communication.
He earned his doctorate in Mass Communication from the University of Leicester, UK, and has taught at several institutions including, Ohio State University, USA, Jacobs University, Bremen, Germany, Bahrain Training Institute, Manama, and Symbiosis Institute of Mass Communication, where he was also the Director. He was the Chief Advisor to the ‘Media Studies’ committee formed for NCERT’s syllabus and textbooks, and many of his articles have been published in academic journals and books on Communication. An Associate Member of ORBICOM, the Association of UNESCO Chairs in Communication, he also Chaired the Media Education Research Section, International Association of Media and Communication Research (IAMCR), from 1998 to 2006.